On the other hand, small businesses can benefit from working with micro-influencers with a highly engaged niche audience. For big brands, collaborating with macro-influencers with a large following can generate widespread brand awareness, as we saw with Chipotle or how Dunkin Donuts partnered with Charli D'Amelio for the 'Charli Cold Brew.' You also need to consider the relevance of the influencer's content to your product and target audience.
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